PANENKA
CREATIVES
Powering the next generation of sports brands.
We build content systems for sports teams without an in-house media department — so you show up like a professional brand every single week, without hiring one.
AMSTERDAM, NETHERLANDS
EST. 2025
organic impressions generated for our clients in 2025
What We
Actually Do
Most sports teams know they need better content. They don't have the budget for a full-time creative team, and freelancers disappear after one project. We sit in between.
Panenka builds complete content systems — brand identity, templates, match-day assets, social media — and hands you the keys. Everything we create is yours to own, edit, and reuse.
Brand Identity
& Templates
Logo, colours, fonts, and a full set of editable templates your staff can use without a designer. Match-day graphics, social posts, recruitment materials — built once, used all season.
Content
Production
Send us your raw footage and photos — we turn them into polished, ready-to-post content. Match recaps, player features, recruitment videos, social clips. You focus on the game, we handle the feed.
Social Media
Management
Full-service or supported. We handle strategy, scheduling, and posting — or train your existing staff to run it using the system we built. Either way, your channels stay active and on-brand.
Selected Cases
01 — 03-
01
Soccerex Europe
Official media partner. Real-time video and social coverage from the conference floor.
6 Content Pieces 240K+ Impressions -
02
Madison Magic
Full rebrand for a Wisconsin youth soccer club. New identity, templates, and recruitment materials.
+15% Registrations 1st Season -
03
Student Football League
Social media strategy and content production across the full season.
117K+ Monthly Views +202% Reach
Why Teams Choose Us Over Agencies Twice Our Size
Built for teams without a media department
We don't assume you have a designer on staff. Our systems are built so your operations manager, your coach, or your intern can update a match-day graphic in five minutes.
Sports is all we do
We're not a generalist agency that picked up a soccer client. We come from sports, we work in sports, and we understand why a Tuesday training post matters as much as a Saturday highlight reel.
Professional quality, accessible pricing
You shouldn't need a Premier League budget to look like a Premier League brand. We structure projects so that clubs at every level get work they're proud of.
Let's build something your fans actually follow.
Book a 20-minute strategy call. We'll look at your current brand, tell you what's working and what's not, and show you what a proper content system looks like for your team. No commitment.